Heather Sterry Counselling
We were tasked with creating a new website for Heather Sterry Counselling, giving her private practice a professional and welcoming online presence that reflected her warm, down-to-earth approach. We developed a bespoke website designed to clearly communicate her services, specialisms and different therapy options, whilst creating a strong digital foundation for long-term visibility across Google and emerging AI search platforms.
The Challenge
Heather Sterry was looking to strengthen her online presence and make it easier for potential clients to discover and understand the support she offers. With services covering adults, young people and a wide range of counselling needs, the website needed to communicate this clearly without overwhelming visitors. The challenge was to create a professional digital platform that built trust from the first visit, clearly presented Heather's different therapy options and was technically structured to perform well across both traditional search engines and the increasingly important AI-powered search landscape.
Our Solution
We developed a bespoke website focused around Heather's individual approach to counselling, creating a warm and professional experience that makes her services easy to understand and navigate. The site's content and technical architecture were carefully optimised around relevant search terms, locations and the services Heather provides, helping search engines understand exactly what her practice offers.
As part of the build, we also incorporated AI search optimisation, structuring the website's content so that key information about Heather, her services, locations and areas of support can be clearly understood by emerging AI-powered search tools as well as traditional search engines. This gives the website a strong technical foundation as the way people search for professional services continues to evolve.
The result is a professional, user-focused website that brings together Heather's personality, expertise and services whilst providing the technical foundations needed to support long-term organic visibility.
Key Results
The new Heather Sterry Counselling website provides a much stronger digital platform for the practice, combining a warm and professional design with a technically structured SEO foundation.
The website clearly communicates Heather's counselling approach, the different clients she supports and the range of services available, helping potential clients quickly understand whether her practice is right for them.
We've also optimised the website for Google and AI-powered search, ensuring the site's key information is clearly structured and accessible to modern search technologies. This creates a strong foundation for Heather's continued online visibility as search behaviour develops.
The final result is a bespoke website that represents Heather's practice professionally whilst giving her a digital platform designed to support future growth and client enquiries.